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How the AWS Reserved Instance Marketplace turns rigid commitments into liquid assets

Ott Salmar
Ott Salmar
Co-Founder | Hykell

Can you actually exit a three-year commitment when your architecture evolves? While most engineering leaders view Reserved Instances (RIs) as a static lock-in, the AWS Reserved Instance Marketplace provides a vital secondary market to buy and sell RIs, turning rigid commitments into flexible assets.

Diagram showing rigid AWS Reserved Instance commitments turning into liquid assets via the Reserved Instance Marketplace on a dark navy background

The marketplace functions as a peer-to-peer platform where AWS customers list their unused Standard Reserved Instances for sale. This ecosystem allows you to recoup value from stranded capacity or acquire shorter-term discounts that are not available directly from the AWS console. However, navigating this market successfully requires a firm grasp of strict eligibility rules, transaction mechanics, and recent policy shifts that have significantly altered the trading landscape.

Understanding the rules of the secondary market

The marketplace is strictly reserved for Standard regional and zonal EC2 Reserved Instances. You cannot sell Convertible Reserved Instances, nor can you offload RIs for other services like RDS or ElastiCache. To participate as a seller, you must register using the AWS account root user and provide a US-based bank account for fund disbursement.

AWS enforces several strict eligibility criteria for any RI listed on the platform:

Sellers also face lifetime caps that can limit large-scale operations. You are permitted to sell a maximum of 5,000 Reserved Instances or a total of $50,000 in value over the lifetime of your account. If your organization operates at a scale that risks exceeding these limits, automated reserved instance management becomes essential to balance your portfolio without hitting marketplace ceilings.

Mechanics of buying and selling RIs

When you list an RI for sale, you lose the capacity reservation and the discounted rate the moment the transaction completes. If you continue running the instance post-sale, AWS will immediately begin charging the full On-Demand price. Sellers can set their own upfront price, with a minimum allowed price of $0.00, but it is important to note that you cannot modify a listing once it is live. If you need to adjust the price to meet market demand, you must cancel the existing listing and create a new one.

AWS facilitates the entire transaction and charges a 12% service fee on the total upfront price of any RI sold. Auditing your Reserved Instance utilization regularly is the most effective way to identify candidates for the marketplace before they become sunk costs. Once an RI sells, the funds are disbursed via ACH to your registered bank account, typically within three to five business days.

Dashboard-style flow diagram of the AWS Reserved Instance Marketplace showing seller listing, 12 percent fee, and buyer purchasing discounted capacity

For buyers, the Marketplace is a tactical goldmine for acquiring short-term commitments. While AWS typically offers only 1-year or 3-year terms, the secondary market allows you to buy an RI with a bespoke remaining term, such as seven or nine months. AWS automatically fulfills orders by selecting the lowest upfront price available in the inventory. If you require a large volume of instances, AWS may bundle offerings from multiple sellers to meet your quantity at the best possible aggregate price.

Critical policy changes and their impact

The landscape for RI trading has undergone significant changes that FinOps teams must track to avoid compliance issues. Effective June 1, 2025, AWS is implementing a restrictive policy that limits RIs and Savings Plans to a single end customer’s usage. This change primarily impacts Managed Service Providers and resellers who previously utilized the marketplace to pool or redistribute RIs across multiple client accounts.

Furthermore, a policy update on January 15, 2024, stipulated that AWS no longer permits the resale of RIs that were originally purchased from the Marketplace. This “no-resale” rule means you must be certain of your infrastructure requirements when buying from the secondary market, as you cannot re-list those specific instances if your architecture changes again. These restrictions underscore the importance of precision in your commitment strategy.

RIs vs. Savings Plans: a FinOps decision framework

While the RI Marketplace offers a viable exit strategy, many organizations are shifting toward AWS Savings Plans for their inherent flexibility. Savings Plans apply automatically across instance families and regions, which significantly reduces the manual overhead of marketplace trading. Despite this trend, RIs remain superior in two specific scenarios.

Zonal capacity reservations are a primary reason to stick with RIs. If you need a strict guarantee that AWS has the physical capacity to launch your instance in a specific Availability Zone during peak demand, a zonal RI is your only option. Additionally, Standard RIs provide unique marketplace liquidity. They are the only commitment type that can be sold for cash, whereas Savings Plans are strictly “use it or lose it” with no secondary market for recovery.

For most modern architectures, a hybrid approach yields the highest ROI. You can use Standard RIs for your rock-solid baseline usage that you know will remain unchanged for several years. You can then layer Savings Plans or Spot Instances for the variable, elastic, or fault-tolerant portions of your workload to maximize coverage without over-committing.

Cloud cost optimization infographic comparing AWS Reserved Instances versus Savings Plans with a highlighted hybrid strategy for maximum savings

How Hykell optimizes your commitment portfolio

Managing a complex mix of Standard RIs, Convertible RIs, and Savings Plans while monitoring the Marketplace is a grueling task that often consumes 10–15% of an engineering team’s time. This manual overhead frequently leads to commitment drift, where you pay for reservations that no longer match your running instances.

Hykell removes this burden by providing automated AWS rate optimization. The platform continuously audits your usage and automates the buying, selling, and conversion of your commitment portfolio in real time. By moving your rate optimization to autopilot, Hykell helps you achieve an Effective Savings Rate (ESR) of 50–70%, which often doubles the savings achieved through manual management.

The service operates on a performance-based model where you only pay a portion of the actual savings realized. If Hykell does not uncover hidden savings in your AWS EC2 environment, you do not pay anything.

Calculate your potential savings today and see how Hykell can help you unwind legacy RI commitments and optimize your cloud spend automatically.